广西快乐双彩风采网:Data Exchange Engine 數據整合引擎
整合多來源數據,滿足廣告營銷客戶對數據多維度的深入需求
整合多來源數據,滿足廣告營銷客戶對數據多維度的深入需求
通過ComSmart Data Exchange,您可以接入ComRatings的大數據整合平臺,這是一個實時在線的數據整合優化中心,可以支持您企業的最復雜和苛刻的業務應用程序需求。
ComSmart Data Exchange基于數據API接口,為客戶提供ComRatings專有的第三方數據,包括:專有樣本庫的網購行為數據、網絡爬蟲抓取的品牌資產監測數據、以及其它更多維度的數據。同時,還可以將客戶自有的第一方數據做整合管理。
With ComSmart Data Exchange, you’ll gain access to ComSmart’s big data platform, an always-on and real-time pipeline of raw behavioral data that can support even the most complex and demanding applications within your business.
ComSmart Data Exchange contains first-party data, third-party data supplied by our data partners, proprietary online clickstream panel, web scrapping data, and more to supply you and your business with a deeper, more powerful understanding of your most sought-after consumers.
基于我們專有的龐大在線行為數據,建立了精確可靠的互聯網數據標準化模型,幫助將數據交換平臺中來自不同渠道的數據有效標準化,從而形成了可以信賴的第三方互聯網用戶數據,幫助互聯網廣告和營銷更加精準。
我們一直在持續提高ComSmart Data Hub 大數據分析平臺的數據質和量。
我們與眾多第三方合作伙伴合作,已經建立了一個龐大的互聯網用戶數據平臺,每月覆蓋了近2億互聯網獨立訪問用戶,可以有效幫助不同行業的客戶,包括在線旅游,電子商務,汽車,網絡游戲,以及金融行業的客戶有效實現互聯網精準營銷。
Optimization, fraud prevention, and customer attribution modeling
Improved research methodology and outcomes with more robust, and insightful consumer sampling
同時,在此過程中,我們會抹去收集到的數據中個人隱私的部分,最后得到的數據結果只有用戶屬性,沒有個人信息,從而確保用戶的隱私。
ComSmart Exchange是一個全媒體無關的平臺,意味著不確定由哪種渠道來激活你的數據。相反,我們與每一個主要的DSP,直接集成廣告服務器、交換和SSP。這些積分給你完整的數據可移植性,使您的受眾群體,通過你建立的人群數據包可以立即采取行動。
ComSmart Exchange is a fully media agnostic platform meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct integration with every major DSP, ad server, exchange and SSP. These integrations give you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
ComSmart Exchange,行業領先的分析工具,使你能夠發現新的受眾群體,你創造和參與的內容或活動的人。該平臺還包括一套手動和全自動優化工具。這些工具可以用來增加你跨屏活動以及對你的特定KPI提高轉化。
Industry-leading analytics tools built into ComSmart Exchange enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns. The platform also includes a suite of manual and fully automated optimization tools. These tools can be used to add scale to your cross-screen campaigns as well as increase performance against your specific KPIs.
ComSmart Exchange是一個權威的安全交換平臺。通過ComSmart Exchange,你可以自己選擇你想交換的數據,市場營銷人員和廣告商。你可以選擇你想分享的哪個部分,你想和他們分享多久,以及你是否想收取他們的費用。ComSmart Exchange將使你獲得在公開市場無法獲得的豐富的第二方數據。
ComSmart Exchange Syndicate is a private marketplace that powers the secure exchange of first-party data. With ComSmart Exchange, you can handpick marketers or publishers that you want to exchange data with. You can select exactly which segments you want to share, how long you want to share them for, and whether you want to charge for access to them. ComSmart Exchange will enable you to access rich second-party data not available in the open
基于專有的行為樣本庫的數字畫像分析;提供超過12大類,85+小類的人群標簽維度
目標人群的網絡行為路徑,包括:在不同設備的媒體習慣、網購接觸點等
基于機器數據挖掘技術,將用戶分群,幫助鎖定高價值用戶