Key Features 主要功能
激活 Activate
ComSmart Exchange是一個全媒體無關的平臺，意味著不確定由哪種渠道來激活你的數據。相反，我們與每一個主要的DSP，直接集成廣告服務器、交換和SSP。這些積分給你完整的數據可移植性，使您的受眾群體，通過你建立的人群數據包可以立即采取行動。
ComSmart Exchange is a fully media agnostic platform meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct integration with every major DSP, ad server, exchange and SSP. These integrations give you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
優化 Optimize
ComSmart Exchange，行業領先的分析工具，使你能夠發現新的受眾群體，你創造和參與的內容或活動的人。該平臺還包括一套手動和全自動優化工具。這些工具可以用來增加你跨屏活動以及對你的特定KPI提高轉化。
Industry-leading analytics tools built into ComSmart Exchange enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns. The platform also includes a suite of manual and fully automated optimization tools. These tools can be used to add scale to your cross-screen campaigns as well as increase performance against your specific KPIs.
分享 Share
ComSmart Exchange是一個權威的安全交換平臺。通過ComSmart Exchange，你可以自己選擇你想交換的數據，市場營銷人員和廣告商。你可以選擇你想分享的哪個部分，你想和他們分享多久，以及你是否想收取他們的費用。ComSmart Exchange將使你獲得在公開市場無法獲得的豐富的第二方數據。
ComSmart Exchange Syndicate is a private marketplace that powers the secure exchange of first-party data. With ComSmart Exchange, you can handpick marketers or publishers that you want to exchange data with. You can select exactly which segments you want to share, how long you want to share them for, and whether you want to charge for access to them. ComSmart Exchange will enable you to access rich second-party data not available in the open
